The National Fundraising Conference 2012: Fostering Fundraising Excellence
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Be inspired by innovative speakers from Ireland and overseas.
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Learn new skills and raise more funds for your organisation.
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The best fundraising networking event of the year.
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If you're fundraising in Ireland, attendance is ESSENTIAL!
Dates:
- Main conference day 21st March 2012 (Click here for the full conference agenda).
- Masterclasses on the eve of the conference, Tuesday, 20th March 2012, 1.00 - 5.30pm. (Click here to read more about each masterclass).
Venue: The Convention Centre Dublin
Book your place today!
About the Conference
Fundraising Ireland is delighted to present Ireland’s flagship National Fundraising Conference. 
This unique conference has been designed for fundraisers, by
fundraisers who understand the challenges facing our peers in today’s
challenging environment. We have hand-picked a line-up of fundraising and charity
experts from
Ireland and overseas who will provide practical advice, tips and
essential ‘know-how’ to help you navigate
through these difficult times.
Our speakers insight will benefit you regardless
of whether you work in the health, community development, overseas aid arts
& culture, education or sports fields of the sector and will equally apply
to your organisation whether it is staffed by three volunteers or has a full
time staff of 300!
Speakers Include:
Tobin Aldrich, WWF UK; Patrick Boggan, Tarnside; Simon Burne, THINK Consulting Solutions; Derval Costello, CCS Fund Raising; Kevin Delaney, Irish Cancer Society; Aíne Gibbons, UCD; Michael Johnston, HJC New Media; Damian O'Broin, Ask Direct; Aline Reed, Bluefrog; Simon Scriver, Total Fundraising; Beate Sørum, Norwegian Cancer Society; Chris Washington-Sare, The Management Centre (=mc).
Book your place today!
Masterclasses: Tuesday 20th March
Following the success of last year’s Masterclass Programme, we will
hold another such programme on the eve of the conference, Tuesday, 20th
March from 1.00pm - 5.30pm.
These sessions have been developed for fundraisers who want to
take part in an in-depth, challenging work-out with three of our prominent
international speakers: Mike Johnston, Beate Sørum and Damian O'Broin with Aline Reed. Each masterclass is restricted to a
maximum of 30 participants - early booking is essential.
Speaker |
Masterclass Description |
| Mike Johnston |
How to knock down a silo with a hammer - an easy-to-follow roadmap to execute FLAWLESS cross-channel, integrated fundraising Are you trying to coordinate online and offline communication and fundraising initiatives? Do you feel like the cross channel fundraising world is moving so fast that you can’t keep up? This exciting Masterclass will provide an insider’s view of some of the world’s most successful cross channel, integrated fundraising organizations. Michael will walk participants through the planning, budgeting, execution, and analysis of best practice cross channel and integrated fundraising programs. Michael will also delve deeply into a one-of-a-kind multiple country study of cross-channel, cross-generational giving to help you prepare for the future of fundraising. Mike guarantees that you will have fun as you witness the successful ways that organizations from around the world are mastering cross channel fundraising and communication. Mike will show you how to combine direct mail, major and legacy giving, sustainer giving, personal pages, social media and mobile phones to raise money and build better relationships with their supporters. |
| Beate Sørum |
The crossroads between digital and traditional fundraising
In this masterclass on digital fundraising, we will explore how we can use traditional marketing techniques in the digital landscape. In particular, we will focus on how to use this in social media. We will work on how to build and nurture a digital community, and how to enable them to act on your behalf. We will take a look at the bigger picture – how should a donor journey be these days? how do we tie it all together? We will also take a look into the latest digital trends – what should we as fundraisers expect and prepare for from the near – and more distant – future? |
| Damian O'Broin & Aline Reed | The Direct Mail Laboratory. What makes a good direct mail appeal? This masterclass will dissect the best (and the worst) direct mail appeals to uncover the key elements of proposition, copy, creative and inspiration that drive the best direct mail fundraising. Drawing on psychology, neuroscience and plain, old fashioned fundraising knowledge, participants will learn how to construct direct mail campaigns that deliver fantastic results. Participants would be encouraged to bring along their own campaigns to use as real case studies during the masterclass. |
Book your place today
Conference Agenda: Wednesday 21st March 2012
In our efforts to meet the needs of a diverse fundraising audience, once again we have developed the conference programme to encompass as many different areas of fundraising as possible so that you can choose from sessions that are most relevant to you area of work. This year we have included 'tags' above each session to help you choose which sessions are most applicable to you.
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08.15 - 08.45 |
Registration |
| 09.00 - 09.15 |
Welcome and Introduction – Mary O’Kennedy. Chair, Fundraising Ireland |
| 09.15 - 10.15 |
Session 1: unFundraising: the age of raising money by letting others ask for itIn an era of limitless connectivity and democratized communication, people are constantly being bombarded with tweets, updates, emails, SMS's and Facebook messages - all vying for their attention and limited resources. Asking people to click on a donate button is no longer a viable online fundraising plan.Learn how organisations with limited budgets are raising funds by providing unique experiences, pairing web based campaigns with real life activities and assembling passionate online tribes to fundraise on their behalf. |
| 11.30 - 11.50 | Coffee Break - Sponosored by Spark Marketing |
Session 3ATags: Donor Engagement, Donor Care, Marketing your cause |
Session 3BTags: Legacy/Bequest FundraisingThis session is sponsored by MyLegacy.ie |
Session 3CTags: Digital Fundraising, Social Media, On-line Fundraising |
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| 12.00 - 13.30 |
Engaging Donors in your causeHow do charities really engage their supporters? How different is engaging major donors from motivating a database of lower value donors?The session will cover the principles and practicalities of donor engagement using case studies from charities large and small that show how to ensure your donors give more and stay longer.
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Making the most of your money by moving your legacy programme from the macro to the microMost organisations recognise the need to have some kind of legacy programme in place. Many organizations find they now have large databases of donors dating back over decades. Legacy potential is there in your database - but how can you effectively target your best legacy prospects on a limited budget? And how can legacy officers establish a proactive legacy programme which will allow them to systematically, logically and sensitively build relationships with legators and prospects?With examples from North America, Latin America and Europe Mike will show an alternative to traditional legacy programming with a programme which scores your donors to reveal the highest potential in legacy and major gifts. |
Digital fundraising - less magic, more hard workWe need to stop believing digital fundraising is some kind of magic cure for our donation needs. There's too much talk about finding the key to fundraising on Facebook. Social media is great for fundraising, it just won't happen by building the right Facebook-app or web campaign - it will be hard, everyday work. Someone said that everything on the internet is accelerated direct marketing. I'll focus on how this helps you fundraise in social media. This session is aimed at anyone who works with social media or plans to, either on a daily basis or involved in decision making. Expect some new ideas and perspectives, and insight into how to fundraise from these channels. |
| 13.30 - 14.30 |
Lunch! - Sponsored by Newsletter.ie |
Session 4ATags: Major Gift Fundraising |
Session 4BTags: Community Fundraising, Volunteer Stewardship |
Session 4CTags: Fundraising Strategy |
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| 14.30 - 15.30 |
Developing Major Gift Strategies – Best Practices and Common ChallengesDerval and Aine will give a detailed overview of:
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Motivating one supporter to inspire thousandsKevin will demonstrate how building strong personal relationships with passionate supporters and giving them ownership over their fundraising can be the key to growing community fundraising for your organisation. This session will look at how across difference campaigns within the Irish Cancer Society we are seeing great results by providing solid training, giving ownership and inspiring key supporters so they become the leaders, event organisers and community leaders for the society. |
Strategy made simple: tools that deliver effective strategies.This workshop offers a range of simple strategic tools that will enable any fundraiser to develop a strategy quickly and easily: a strategy that will deliver real results.Planning and strategy often take up an enormous amount of time but deliver little. There is a lack of understanding about the principles behind effective strategic planning and how simple strategies deliver better results. This session will empower and liberate fundraisers to be more confident and effective |
| 15.30 - 15.50 |
Coffee Break - Sponsored by Database Marketing Solutions |
Book your place today!
Who should attend the conference?
- Anyone engaged in charitable fundraising and donor development across the not-for-profit sector.
- Those new to the sector looking for a kick-start to their careers and those individuals who have significant experience who want to hone their skills and knowledge of specific areas.
- Anyone who has a role in income generation for their organisation regardless of whether they are the Chair, CEO, Finance Manager or Fundraiser.
New! Networking Dinner on the eve of the main conference
This year, for the first time, we are hosting a Pre-Conference Networking Dinner & Reception on the eve of the conference. The Reception will take place at The Mansion House on Dawson Street (the official residence of the Lord Mayor) and will be followed by dinner at the adjoining restaurant ‘Fire’. This event will provide excellent opportunity for you to get to know some of our Irish and international conference speakers – we will have at least one speaker on each table – catch up with old acquaintances and meet some new ones too!
We have a limited number of places available for this networking dinner and places will be granted on a first come first serve basis.
All booking must be received in advance of March 2nd.
Add this unique networking opportunity to your conference package: Members: €50; Non-members: €60
(Price includes entrance to the drinks reception; a 3 course meal and a half bottle of wine per person).
Conference and Masterclass Rates
In order to offer maximum benefit to our member, this year we have increased the member discount to 25%! We are also offering a further 15% Early Bird discount to anyone who books before 2nd March.
In addition, we have set an exceptionally low rate of €65 for members and €85 for non-members for the five-hour optional masterclasses, in order to offer maximum value to our supporters.
Attending this conference is an important investment; it will help you to learn new skills and raise more funds for your organisation.
Conference Early Bird (Book before March 2nd)
- Member: €170 (Not sure if you're a member? Click here)
- Non-Member: €230
To avail of the Early Bird rate, bookings must be made by Friday 2nd March and payment received in full by Friday 9th March 2012.
Conference Regular Rate (After March 2nd)
- Member: €210 (Not sure if you're a member? Click here)
- Non-Member: €270
Add a half-day Masterclass on 20th March to your conference programme
- Member: €65
- Non-Member: €85
There are group booking discounts available to those organisations sending 5 or more delegates. Please contact us before booking to avail of your group booking discount.
Book your place today!
Fundraising Ireland would like to acknowledge the support of the sponsors and exibitors:
And our Marketing Partners:
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For exhibiting opportunities please contact:
Ed Hurrell, Business Development Manager
Desk: +353 (0) 1 407 1613
Mobile: +353 (0) 87 122 0139
Email: ed@fundraisingireland.ie
Registration is on a first come, first served basis: Payment for this event must be made PRIOR to the event. Registration will not be complete until payment has been made and this means that you will not be guaranteed entrance if you have only registered but have not made the payment.
Cancellation Policy: Cancellations must be submitted in writing by email to Fundraising Ireland at info@fundraisingireland.ie. It is Fundraising Ireland’s policy to charge full price for all cancellations made within 48 hours of the event and for all no-shows.
Travelling from outside Dublin to the Conference? Fundraising Ireland has arranged special preferential rates with the Maldron Hotel, just a stones throw (across the Liffey) from The Convention Centre. Click here to find out more.
