Irish Fundraisers Shortlisted for the Global Fundraising Awards 2012
18 October 2012
We were very proud to that two of our Irish Fundraising Award winners - Our Lady’s Hospice & Care Services Light up a Life campaign and Edel O’Malley from The Children’s Medical & Research Foundation - were shortlisted for Innovative Fundraising Campaign and The Global Fundraiser Award respectively at the Global Fundraising Awards 2012. The awards took place on the evening of Wednesday 17th October the IFC. Sadly, our Irish fundraisers were not in the winners list this year but it is an incredible achievement and testament to the calibre of the Irish fundraising professionals to be shortlisted for awards on a Global stage. A huge congratulations to Our Lady's Hospice and Edel O'Malley. Read about the full shortlist and winners below.
The Categories for organisations
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Big Idea, Small Budget
This category is for entries from small and medium organisations (under £2M annual budget) which have in the past 12-24 months introduced a successful new fundraising idea or stream of revenue on a small budget.
For the Big Idea, Small Budget category, nine entries were received from nine countries around the world. Through a comprehensive selection process, the following three organisations were shortlisted:
Rural Women, New Zealand
Campaign: Aftersocks
Aftersocks worn by ParliamentariansWhen Mother Nature socked it to Christchurch, New Zealand, with earthquakes that shattered the heart of the country’s second largest city, people wanted to help.
Rural Women New Zealand’s Aftersocks™ project gave them that opportunity. We designed, manufactured and sold red and black striped socks (being the Christchurch colours), featuring the seismic shake line from the February 2011 earthquake.
Our online marketing and direct sales campaigns were huge successes in New Zealand and worldwide. 19,000 pairs of Aftersocks™ have now been sold, warming hearts, toes and the people of Christchurch, and raising over $NZ 120,000 for the Christchurch Mayoral Fund.
The jury said:
An incredibly creative approach to the product and the methods used to raise awareness of the campaign with zero promotional budget, resulting in a return on investment of 57%.
Breast Cancer Welfare Association, Malaysia
Campaign: Beat Breast Cancer Orchid Day
Flower arranging workshopBreast Cancer Welfare Association (BCWA) Malaysia believes that a breast cancer survivor can use her experience to help another woman newly diagnosed with breast cancer.
BCWA aims to prevent premature deaths and improve the quality of life for women living with breast cancer through providing emotional, social and material support and promoting public education on breast health issues.
BCWA celebrated Beat Breast Cancer Orchid Day in March and April 2012 for the third consecutive year. Besides raising funds, this project aims to create public awareness about BWCA’s efforts to prevent premature deaths from breast cancer.
The jury said:
The use of orchids to raise both funds and awareness encapsulated perfectly the mission of the organisation, overcoming budget restraints to demonstrate a return on investment of 523%.
Sir David Martin Foundation, Australia **Winner**
Campaign: Abseil for Youth
Abseiling for youthOctober 2010, 110 people abseiled down 26 floors of Australia’s first skyscraper, the AMP Building in Sydney, raising $250,000 for youth in crisis.
With only four staff, the Sir David Martin Foundation utilised online fundraising, partnerships with an abseiling company and AMP, minimum fundraising targets and assistance from charity partners to undertake an event befitting our fundraising goals, not our organisation’s size. The uniqueness of the event meant that great publicity was secured, including national coverage across major television news channels.
Now in its third year, over 200 people are expected to participate in the abseil in October 2012.
The jury said:
An excellent example of a small organisation punching above its weight, successfully engaging a new donor demographic while achieving an impressive return on investment of 208%.
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Innovative Fundraising Campaign
This category is for organisations which have implemented a fundraising campaign demonstrating innovation and opportunity for replication.
For the Innovative Fundraising Campaign category, 12 entries were received from 11 countries around the world. Through a comprehensive selection process, the following three organisations were shortlisted:
Action against Hunger, Spain **Winner**
Campaign: Sharing Experiment
Action against Hunger projectAction against Hunger fights child acute malnutrition and guarantees access to water and a dignified livelihood to the most vulnerable populations. We work in more than 40 countries supporting more than 7 million people. We believe there’s a solution to hunger.
Sharing Experiment is a digital fundraising campaign to raise awareness about acute malnutrition, showing that the solution is not as complicated as we think. A hidden camera filmed ten pairs of children receiving a covered plate, one with a meal and one without. Should they share the meal? The children always share. We have to learn from them.
The jury said:
This campaign projects a simple yet brilliantly resonant message, marrying together the instinctive human nature of children with new technology to achieve a return on investment of 85%.
Our Lady’s Hospice & Care Services, Ireland
Campaign: Light up a Life
The Light up a Life Christmas campaign began in Our Lady’s Hospice Harold’s Cross in 1992 when supporters were invited to sponsor lights on the Hospice Christmas tree in memory of loved ones and attend a tree lighting ceremony. It quickly developed momentum. www.lightupalife.ie was developed in 2010 to broaden the campaign reach. Supporters are invited to make virtual dedications, leave messages and photos and share them with friends and relatives. In 2011, 42,000 names were searchable on www.lightupalife.ie
Our vision for www.lightupalife.ie is to be the destination site for people sharing memories of loved ones at Christmas.
The jury said:
On lights and online, this campaign developed an initial idea into a permanent and evolving space for remembrance and bringing people together. A return on investment of 576% is outstanding!
Assistance Dogs, Australia
Campaign: Assistance Dogs Australia Acquisition Pilot Campaign
Dog helping with the washingAssistance Dogs Australia is a charity that trains dogs to give freedom and independence to people with physical disabilities. Assistance Dogs perform everyday tasks that their recipients find difficult to achieve, like opening doors, and can alert bark or get the phone if their recipient is in trouble.
Our direct mail campaign hoped to achieve 1,600 new donors but instead inspired 3,209, quadrupling our active donor base. The difference this made is huge. As each dog is worth $27,000, the net income from this campaign of $30,033 was enough to raise and train another Assistance Dog for someone in need.
The jury said:
For such a tiny organisation to achieve such great success through direct mail is incredible, and with a return on investment of 85% this truly is an innovative fundraising campaign!
Categories for individuals
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The Global Fundraiser
This category is for individuals with five years’ fundraising experience who can demonstrate evidence of fundraising success over a sustained period of two years or more.
For The Global Fundraiser category, seven entries were received from five countries around the world. Through a comprehensive selection process, the following three fundraisers were shortlisted:
Bianca Ousley
CareFlight Queensland, Australia
Bendigo Bank Chopper ChampionsCareFlight is a non-profit community rescue helicopter service supporting the communities of southern Queensland, an area of 800,000 square kilometres. With a response time averaging six minutes, CareFlight has helped over 16,000 critically ill or injured patients in over thirty years of operation.
Throughout Bianca's three years at CareFlight, her fundraising efforts helped build a strong and diverse funding model that assisted the organisation to establish a second, full time helicopter base in Queensland.
Her achievements include developing a monthly giving programme achieving 25% over annual target and tripling members, and growing the direct mail programme by over 55%.
The jury said:
Bianca succeeded in revolutionising the fundraising of CareFlight and is a true ambassador for the importance of a diverse funding base to achieve organisational sustainability.
Mr Yoshiomi Tamai **Winner**
Ashinaga, Japan
Mr TamaiBorn in 1935, Mr Tamai is the founder and current president of Ashinaga.
In 1962 he lost his mother in a traffic accident and in 1989 his wife though cancer. Due to these traumatic events he dedicated the next 50 years of his life to the creation and growth of the Ashinaga movement. His activism led to the collection of US $1 billion, the educational support of 90,000 orphans and US $100 million for the 2011 tsunami disaster relief.
Mr Tamai’s 100 year vision for Africa aims to nurture future leaders and to eradicate poverty in Sub-Saharan Africa through education.
The jury said:
Mr Tamai has dedicated the majority of his life to fundraising, building Ashinaga into a thriving and expanding operation which is looking to the future.
Edel O’Malley
The Children’s Medical & Research Foundation, Ireland
The jury said:
Edel has contributed a successful mix of skills, knowledge, experience, vision, determination, hard work and leadership, growing the organisation’s fundraising by 14% in just one year!
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The Outstanding Volunteer
This category is for individual volunteers whose work has contributed a significant impact to the fundraising success of an organisation.
For The Outstanding Volunteer category, three entries were received from three countries around the world. Through a comprehensive selection process, the following three volunteers were shortlisted:
Ritva Ohmeroluoma
Women’s Bank, Finland
RitvaWomen's Bank (WB) is a volunteer community for supporting women's sustainable entrepreneurship and livelihood in 12 developing countries. It was founded in May 2007 by FinnChurchAid and a group of influential women who had visited Liberia.
Mrs. Ritva Ohmeroluoma is the Chair of WB’s steering committee and has led the community into the current success: WB now has 30 local groups with over 3000 volunteers advocating and fundraising for WB. During the past 12 months over 500 events were voluntarily organised.
Mrs. Ohmeroluoma outstandingly supports the groups – and now WB has more volunteers and has fundraised more euros than ever!
The jury said:
For a volunteer to be so instrumental in the expansion of an organisation is exemplary. Rita has contributed her own time and money to grow Women’s Bank’s income and support.
Mauro and Catia Uliassi
Fondazione Paladini, Italy
Mauro and CatiaFoundation Paladini believes that the quality of life and the life expectancy of people with neuromuscular disease may be improved through appropriate, local health and social care, characterised by collaboration between operators, voluntary organisations and users.
Husband and wife team, chef Mauro Uliassi and artist Catia Uliassi, have raised money and awareness about the work of the Foundation, increasing donations for the care of patients and clinical research into neuromuscular diseases. Their achievements include selling restaurant menus, T-shirts and art designed by Catia, as well as an annual fundraising dinner ‘Taste of Solidarity’, with all proceeds donated to the Foundation.
The jury said:
Mauro and Catia have used their own talents to raise the profile and build the supporter base of Foundation Paladini, a true demonstration of commitment to a cause!
Reeta Sabharwal **Winner**
Action For Autism, India
[Action for Autism] Reeta Sabharwal left her flourishing interiors consultancy to join Action For Autism, a disability rights organisation, in 1997. Recognising that Action For Autism’s outstanding work needed finances to achieve its potential, Reeta used her own social and professional contacts to develop the pool of AFA’s supporters. Her efforts enabled AFA to strengthen and sustain its services, and look forward to realising its dream of a first Group Home for adults with autism.
Reeta is a terrific fundraiser and an example of the pivotal role that a selfless volunteer can play in the creation and sustenance of crucial services.
The jury said:
Reeta’s efforts have given AFA’s activities the hope of sustainability, thereby ensuring that AFA is able to keep its focus on serving the autism community in South Asia.
The closing date for entries was 31 August 2012. The shortlisted entries will be reviewed by a panel of five independent jury members and the winners selected. The winners will be announced at the Global Awards ceremony on 17 October 2012 at the International Fundraising Congress (IFC) in the Netherlands.
Please contact the Global Awards team with any questions by email on
awards@resource-alliance.org or call +44 207 0650816
Source: The Resource Alliance
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