IDMA Loyalty and Retention Conference 2011
07 April 2011
There’s a lot of talk in marketing circles about loyalty and retention but what exactly are the subtle differences between the two strategies and what are the proven methods of retaining your customers over a long period of time?
The IDMA, Ireland’s leading authority on direct marketing, will be answering these very questions at a half day conference on 20th April, starting at 8:30 am on Loyalty & Retention in the Gibson Hotel, The Point Village, Dublin 1.
Four leading industry experts will preside over a thought provoking morning of discussion on the most effective loyalty and retention strategies for business. Anyone with an interest in fostering long-term relationships between customers and brands won’t want to miss it. Contributors on the day will include:
- Cathy Summers - Executive Manager, Customer Experience & Targeting at Aviva
- Sarah Bean - General Manager at Coty Ireland
- Kay Price - CRM Manager at Superquinn
- Jonnie Cahill - Marketing Director at Telefónica O2 Ireland
The IDMA have kindly offered a special rate of €75 to members of Fundraising Ireland. See below for details.
- Fundraising Ireland Members: €75 (if you have not yet recieved your discount code then find it in the members area of our website here)
- IDMA Members: €49 (If you have not already received your discount code, then find it on the members section of www.idma.ie)
- Non- IDMA members: €99
Click here for more information and to book your place
Proudly supported by RMG Target, Data Ireland, Innovative Print and An Post.
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