Direct Marketing Afternoon Seminar - Managing Integrated DM Campaigns

Date: Monday, 19th January 2009
Venue: Four Seasons Hotel, Ballsbridge, Dublin 4
Time: 2.00pm - 5.00pm
Cost: 60euro

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Direct Marketing is a proven method of fundraising for non profit organisations. But how do you maximise its impact in a downturn?

Hear from 3 excellent DM award winners on how to maximise the impact of your Direct Marketing with cost effective solutions, integrating all media channels including mail, online and digital.

This unmissable event promises to arm you with the necessary tools to perform effective, targeted direct marketing and drive your fundraising efforts.

A joint Fundraising Ireland / IDMA event.

Speakers:

Nick Thomas, Executive Creative Director of Tangible Response in UK, DM agency for some of UK’s largest charities and he will speak on 'Effective communication in Charity Marketing'.

Stephen Stynes, Chairman of the IDMA will tackle the topic of managing DM in a challenging economic environment.

Ruth Guy, Director of Fundraising and Marketing at Barnardos and winner of Marketer of the Year, will offer some practical insights into recent Barnardos campaigns.