Green Shoots: Fundraising Out of a Recession

The National Conference for Fundraisers in Ireland.

8.15-9.00	Registration & Sign up for "ask the professional" sessions
9.00-10.00	Opening Plenary - John R. Healy, Chair, Philanthropy Ireland. A fundraisers organisation for Ireland - Mary O'Kennedy, Chair, Fundraising Ireland Question and Answers
10.00-11.30	1A - Blasting Fundraising Myths - the truth revealed at last! Category: General Appeal Three seasoned fundraisers will explore the reality of the top pervasive myths in our profession and successful strategies which can achieve real results. The myths on trial are: 'Expenditure should never exceed 20%'; 'Tap a donor too often and the well runs dry'; and 'The Selfless Volunteer'. Tobin Aldrich, Director of Fundraising, World Wildlife Fund- UK Richard Dixon, Director of Fundraising, Concern Worldwide Molly Morrison, Director of Fundraising, ISPCC	1B - What's new in direct fundraising creative and other stuff Category: Specific Area Appeal Who's doing what that's really clever in the individuals fundraising business? With dozens of examples of good and bad fundraising creative and innovation, there are bound to be ideas you can either steal or plagiarise. The two Stephens will cover every medium and most of the techniques currently used. If you are raising money from consumers, this is a session you mustn't miss. Stephen Pidgeon & Stephen Stynes, Direct Brand	1C - Fundraising Centric: putting Fundraising at the heart of your organisation - a CEO's challenge. Category: Senior Appeal Service users, research teams and advocacy departments all demand both time and resource. This session asks three CEOs to discuss how they overcome the challenges and thrive by focusing their organisations on fundraising. Matt English - CEO, Special Olympics Ireland David Cronin - CEO, University of Limerick Foundation Stuart McLaughlin - CEO, Business to Arts
11.30-11.50	Coffee Break Sponsored by O'Kennedy Consulting
11.50-13.15	2A - Community Fundraising 2.0 - the future of fundraising in our networked society Category: General Appeal Social media potentially offers myriad new online fundraising opportunities. However, with new sites and tools emerging almost daily, it can be difficult to know how to engage supporters online to best effect. In this session, Bryan explores the future of fundraising online, using the latest research and both global and Irish case studies to illustrate why charities may have to rethink their approach to individual donors if they are to realise the true potential of online giving. Bryan Miller, Independent Marketing & Fundraising Consultant, Strategy Refresh	2B - Starting to fundraise from scratch Category: Specific area appeal Whether you are tasked with fundraising for a newly established organisation or developing a new fundraising programme for an existing charity, this session will provide you with a detailed insight in how to ensure optimum fundraising success. The speakers will share their experiences - including the pitfalls to watch for and the successes that can be achieved. Micheál Sheridan, Executive Director, Mercy Hospital Foundation Jimmy Fearon, CEO, Debra Ireland	2C - Origins of Giving - Affairs of the Heart Category: Senior Appeal This workshop is of interest to anyone who has ever raised money - or wanted to. This is the fascinating story of two fundraisers who wanted to know where and how people learned about giving. Many of us have an idea and opinions. But this story goes beyond ideas and opinions and goes to the heart of those who give and asks them why - asks them how they learned about giving to charity. Join Tony Myers as he takes you on a journey (based on original research) to the hearts and souls of donors in search for the "origins of giving". (Warning to participants: This workshop may contain scenes and quotes of sincerity and truth that go beyond the normal course of fundraising). Tony Myers, Myers & Associates
13.15-14.30	Lunch "Ask the Professionals" session will run towards the second part of the lunch break from 2.00pm - 2.30pm. They are operated on a first-come-first-served basis at registration in the morning.
14.30-16.00	3A - Finding a clear and exciting fundraising proposition Category: General Appeal If you've ever been asked the question, 'why should I give your charity a donation?', then this session is for you. Most fundraisers get the answer badly wrong. After this session Stephen will ensure that you are not one of them. Because if, as your answer, you are tempted to list the important things you do, then forget it. Nobody is interested in what you do...except you! They are only interested in what you achieve when you do it. Change the way you describe the impact of your charity's work and you'll change its fortunes. Stephen Pidgeon, Direct Brand	3B - Corporate Fundraising: what can you do better? - thoughts from both sides. Category: Specific area appeal Whether it's applying for a charity of the year or expecting that corporate staff can paint a room, this session gets views from both sides of the corporate fundraising channel on what the other side can do better! Aidan Stacey - Head of Fundraising, Irish Heart Foundation Laura Turkington - Foundation Manager, The Vodafone Ireland Foundation Tim O'Dea - Head of Fundraising, Irish Hospice Foundation Rhona O'Connor - CSR Charity Manager, Bank of Scotland Ireland	3C - Fundraising Strategies - Fundamental principles for effective strategy Category: Senior Appeal "Doing things right or doing the right things" this session provides both CEOs and Senior Fundraisers with the opportunity to take stock and review their own strategies in the context of insight from a number of international cases studies in different sectors and sizes of organisation. Peter Dalton, Director of Fundraising, Addenbrooke's Charitable Trust
16.00-16.15	Coffee Break
16.15-17 00	Closing plenary - 'The Power of Yes!' There is no word more powerful, no word more empowering than the word yes. Yes can break open more opportunities than money. Yes can provide hope for those suffering from disease and hunger. Yes can bring money to those in need. Yes can light up your world and those who you hope to help. So where do we find a yes? How does one get hold of this magic word? How can we put it to work for us? Tony Myers lives in a world of yes. It is a world he created for the benefit of others. It is a world he wants to share with you so that you can create your own world of yes and open the door to unlimited opportunities. Tony Myers, Myers and Associates
17.00-18.00	Reception Sponsored by Philanthropia International Philanthropy Consulting The "Ask the Professionals" session will run immediately after the conference at 5.00pm - 5.30pm. They are operated on a first-come-first-served basis at registration in the morning.