Survival and Growth in a Challenging Climate

The National Conference for Fundraisers in Ireland.

8.15–9.00	Registration Sign up for “ask the professional” sessions
9.00–10.00	Opening Plenary – Making your Ideas Sticky! Fundraisers spend significant time crafting messages and turning them into cases, proposals and propositions. But how many of these messages are genuine and provoke a persuasive and memorable response in donors and others- how many of them are ‘sticky’? This session builds on the best-selling book Made to Stick by Chip and Dan Heath which studied a number of commercial and non-commercial messages to establish what the science of psychology tells us about how to shape powerful messages and will focus on six key attributes of a successful message: simple, unexpected, concrete, credible, emotional, story-containing, and then simple again! Bernard Ross, The Management Centre
10.00–11.30	1A – Community Fundraising Developing a community fundraising strategy for your organisation- How to harness the power of volunteers and establish and manage regional networks. Engaging with volunteers and local supporters is increasingly important to your fundraising programme. Hear from two seasoned community fundraisers about how to make your community fundraising a success. Liz Roche, National Fundraising Co-ordinator, Society of St Vincent de Paul Ciara Tallon, Fundraising Manager, Special Olympics Ireland	1B – Fundraising Teams How to Build and maintain a winning fundraising team and develop key skills. In the current market having a team of dynamic and inspired fundraisers can make all the difference to your success. This session is designed to give you tops tips on recruiting and developing a winning fundraising team to reach your organisation’s full potential. Daryl Upsall, Daryl Upsall Consulting International	1C – Fundraising Ideas and Inspiration Ideas and inspiration for meeting your fundraising needs and targets. Do you struggle because your cause isn’t sexy? Is your donor base bottoming out? A powerful journey to the heart of your fundraising to help you identify a five-stage plan to help fire up your future success. This session will provide ideas, inspiration and some tangible tools to help stave off sleepless nights. Jon Duschinsky, bethechange consulting
11.30–11.50	Coffee Break Sponsored by PCC
11.50–13.15	2A – Legacies How to Create Your Legacy Proposition. This session will look at the facts and figures about legacy giving in Ireland and through an interactive workshop help you define the first steps you need to take to develop your charity’s legacy fundraising strategy. The session will also draw on examples from successful legacy programmes and best practice from around the world. Nicola Mullen, Legacy Promotion Ireland Mary O’Kennedy, O’Kennedy Consulting	2B – Corporate Fundraising Taking Advantage of Economic Change. Is there a positive message for Corporate Fundraisers? Does the economic downturn mean an end to corporate fundraising or are companies in it for the long term? This session will look at some of the current initiatives and give you the opportunity to put questions to our panel of representatives from leading Irish and international companies. Ann Howgego, Business in the Community Ireland Emer Gilvarry, Mason Hayes and Curran Rhona O’Connor, Bank of Scotland Ireland Oísin Masterson, Topaz Rita Fagan, Weight Watchers Ireland	2C – Direct Marketing 66 ways to improve your direct marketing Taking examples from Ireland and around the world, this session will give you ideas, inspiration and really practical tips to improve your direct marketing, helping you recruit more supporters, build better relationships and raise more money for your cause. Damian O’Broin, Ask Direct
13.15–14.30	Lunch
14.30–16.00	3A - Donor Care and Retention How to make sure your donor continues to love you in good times and in bad Some charities think that once you ‘seal the deal’ and recruit a new donor the job is done! This is far from the case as your work only really begins at this point. Your relationship with donors from here on in is what really matters. This session will examine how to effectively care for your donors, how you communicate with them and how to ensure you retain their support in good times and bad. Daryl Upsall, Daryl Upsall Consulting International	3B - Global Philanthropy Quantum Fundraising – succeeding in a new globalised fundraising world Today, simply raising money isn’t enough. The needs are too great, there are too many people depending on us, things are changing too quickly. You need to be Quantum Fundraising! Jon will take you on a unique journey into this world of tomorrow, on a voyage of discovery into the heart of Quantum Fundraising – where you will learn how combining new fundraising thinking with new models can really transform your organisation and drive success. Quantum Fundraising - your Red Bull for this new, globalised philanthropic world! Jon Duschinsky, bethechange consulting	3C- Fundraising Strategy Where Now for Fundraising? - A Practical Approach to Developing your Fundraising Strategy What is the future for the traditional research methods, campaign planning, corporate fundraising and major gifts? What are the implications for costs, for transparency, for organisational development? Has the economic turmoil changed the fundraising landscape for good? Is it possible to create and execute a meaningful fundraising plan? This session will ask questions and propose fundraising strategies that are indeed suitable for our times. Joe McKenna, Venture Advancement
16.00–16.15	Coffee Break Sponsored by O’Kennedy Consulting
16.15–17 00	Closing plenary – Mary Lawlor, Frontline: A Story of Success Mary Lawlor is the founder and CEO of Front Line - the International Foundation for the Protection of Human Rights Defenders. Mary will outline the development of Front Line from the idea and aspiration stage through to its becoming an international award winning charity and how in an overall and fundraising context this was achieved. As the winner of the Irish Life WMB Social Entrepreneur of the Year Award in 2008, Mary will share with us the key ingredients for success in fundraising and beyond that she has learned over her 33 years in the sector.
17.00–18.00	“Ask the Professionals” Sign-up on arrival at the Conference to have 15-minute clinics with experienced fundraisers and consultants ready to answer your queries.

Associate Sponsors